Coaching

Parker’s Coaching Philosophy

Parker works with leaders, executives, business owners, pastors, and anyone with a fierce desire to learn and grow.

Dr. Parker Houston

Coaching philosophy

Parker believes that there is a logical way to get better business results and build a lasting leadership legacy.

His coaching approach is based in the firm belief that great leadership is built on a solid foundation of personal leadership, consistent investments in our most important relationships, then workplace impact and beyond. See graphic:

Parker’s deepest desire is to help his clients get more professional impact while never sacrificing other essential areas that make life worth living.

Parker believes that people are inherently naturally creative, resourceful, and whole—that they have the ability to discover and make the best choices for their own life journey—and Parker’s coaching is grounded in that deep conviction.

He uses scientifically proven tools for habit change, performance psychology, and research what truly makes life worth living.

What is coaching?

Coaching is about partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential (International Coaching Federation).

Coaching is distinct and different from therapy, mentoring, or consulting. It is not about healing deep wounds or giving advice. Rather, the coach will ask thought-provoking questions that help the client embrace tough questions, develop greater self-awareness, set clearer goals, and become more intentional about living with impact and fulfillment in all areas of life.

Why have a coach?

Coaching helps people go further and faster—in life and work.

Nearly everyone has blind spots and self-defeating thought patterns that can prevent future success. A coach can help you identify and move past those unseen barriers. Coaching is future-focused and action-oriented—and most importantly—it’s often fun!

Harvard research by psychologist Gail Matthews shows that you are significantly more likely to achieve your goals when you have a written plan, clear action steps, and regular accountability. Coaching provides such a structure.

Here is the link to the research summary.

Additionally, statistics reveal that most people don’t tend to be good at setting and achieving goals on their own. In fact, US News and World Report says that 80% of New Year’s Resolutions fail by February .

The highest performing athletes in the world, top CEOs, and even former Presidents have coaches, shouldn’t you?

What qualities should your coach have?

In March of 2019, The Forbes Coaches Council published an article entitled—So You Want To Be a Professional Leadership Coach? In the article, they list 4 essential qualities a coach should have:

  • Training and certification as a coach
  • Experience in leadership and business roles
  • Knowledge and training in organizational systems
  • Ongoing dedication to personal growth and mastery

Parker meets all four of these qualifications and more.

He is certified in Personal and Executive coaching by the largest coach training program in the world, he has held multiple senior executive roles for some of the largest mental health programs in California, he is Board-Certified in Organizational and Business Consulting Psychology, and he is a lifelong student of personal growth and leadership.

Link to Forbes article

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